One of the most cost effective outdoor advertising mediums for a business is a banner.
Today with large format digital printers, it is possible to create large banners with images of your products for very affordable prices. It is now possible to make banners as small or as large as required.
There are a number of options to consider when purchasing a banner.
Digitally Printed VS Vinyl Cut Banner Graphics
Before digital printing it was only possible to put text and shapes onto a banner. To do this text is cut on a vinyl cutter, it is then stuck onto the banner.
The main advantage with this process is that you can remove the text from the banner and stick new text on, so you don't need to replace the whole banner.
With digital printing you are able to print photographic quality images and designs onto a banner, however this print can not be removed from the banner.
Today 99% of banners are digitally printed, the only thing to keep in mind is if you have dates or times on your banner you may wish to have that part created with vinyl so you can change the date and use the banner for future events.
Banner Finishing
There are a number of different ways to finish a banner. You must select the method that suits the way you intent to hang the banner.
Ropes & Eyelets - This is the most common method, it allows you to hang the banner to a fence, trees or posts. The eyelets are small metal rings around the edge that you can use wire or rope ties to further attach the banner to a fence to give it more support.
Rod Pockets - These are used if you want to slide the banner onto a flag pole, or hang it from the roof and have a pole in the bottom to give it extra weight to help it sit straight.
Keddar Edging - This is used for large banners that are being attached to a wall. Metal tracks are attached to the wall and the keddar edging slides through the tracks. The banner is stretched tight so that it actually looks like a flat metal sign. It is a much more affordable way to create large external signs instead of using metal sheets.
Tips on storing your banner
When you decide to pack up your banner you should roll it up instead of folding it. This will increase its life. It will also stop parts of the banner that have been digitally printed from touching other areas with ink that can cause it to stick and destroy the print.
Andy is the Marketing Director of Easy Signs, who make Banners, Vehicle Graphics and a huge range of other Signage Solutions. Article Source: http://EzineArticles.com/?expert=Andy_Fryer |